The Toyota Experiential Museum (tem) has officially opened its doors at Phoenix Mall of Asia, introducing Bengaluru to a first-of-its-kind cultural, artistic, and sensory destination. Spread across 8,200 sq ft, tem goes far beyond the idea of a showroom — it is a deeply curated space designed to awaken all five senses through art, design, sound, aroma, and interactive storytelling.

A New-Age Experience: What tem Offers

tem is thoughtfully crafted as a journey that blends Japanese aesthetics with Indian mindfulness. Instead of displaying products, the space allows visitors to experience emotion, culture, and innovation through immersive installations.

Here’s what visitors can expect:

• An immersive entry tunnel with mirrored structures and fluid projections inspired by seasonal transitions.

• A powerful multi-sensory audio-visual installation, created in collaboration with globally acclaimed Japanese performance troupe DRUM TAO.

• A central art installation featuring a draped vehicle surrounded by a cascading water curtain, symbolizing Toyota’s design ethos.

• A Design Café & Matcha Corner, bringing curated collectibles and Japanese-inspired beverages with local twists.

Overall, tem reflects Toyota’s philosophy that mobility is not just about vehicles, but about emotion, culture, and human connection.

DRUM TAO — The Heartbeat of the Launch

DRUM TAO, one of Japan’s most celebrated performance troupes, brings unmatched energy to the launch of tem. Known for reinventing traditional taiko drumming with a modern, theatrical twist, DRUM TAO has performed across the globe for millions of spectators.

Their shows combine:

• Thunderous traditional wadaiko drums

• High-precision choreography

• Japanese flute, string instruments, and contemporary music

• Intense athletic performance and dramatic staging

Their presence at the tem launch creates a cultural bridge between India and Japan, turning the inauguration into a world-class artistic moment. For many visitors, this will be a rare opportunity to witness elite Japanese performance art right here in Bengaluru.

Why tem Is a Must-Visit

• First in India: tem brings a completely new experiential format to the country.

• Multi-sensory & Meaningful: Every corner is designed to stimulate reflection, emotion, and curiosity.

• Cultural Fusion: The blend of Japanese artistry and Indian sensibilities makes it uniquely international yet deeply personal.

• Instagrammable & Immersive: With visual storytelling, soundscapes, and art installations, it is ideal for today’s experience-driven audience.

• Accessible to Everyone: Located inside Bengaluru’s largest lifestyle destination, it’s open for all — not just auto enthusiasts.

Why tem Matters

tem represents a shift from traditional automotive spaces to experiential storytelling. It shows how brands today are moving toward culture, creativity, and emotional engagement to deepen connections with people.

By bringing Japanese innovation and art into an Indian setting, tem reflects a shared sense of mindfulness, balance, and design — making it an important cultural addition to the city.

Conclusion

The launch of the Toyota Experiential Museum at Phoenix Mall of Asia marks a bold new chapter for experiential destinations in India. Whether you’re a culture enthusiast, an art lover, a tech explorer, or someone curious about Japanese performance and design — tem promises an unforgettable journey.

Experience it. Feel it. Capture it. Share it.
tem isn’t just a space — it’s a story waiting to be lived.